TY  - BOOK
AU  - Sargeant, A.|Jay, E.
TI  - Fundraising management: analysis, planning and practice
SN  - 0-415-31702-9
AV  - HV 412 .S27 2004 
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Fund Raising|Gift Giving|Television
N1  - Presents information on modern fundraising planning and practice. Examines techniques such as the solicitation of major gifts, which is a widespread practice and others such as direct response television. Contains useful information to assist in several areas like planning of fundraising campaigns, coming up with fundraising objectives and community fundraising.Includes examples and cases from the United Kingdom and United States of America
ER  -