TY  - BOOK
AU  - Mullins, J.W.|Walker, O.C.|Boyd, H.W.|Larreche, J.C.
TI  - Marketing management: a strategic decision-making approach
SN  - 0-07-111169-7
AV  - HF 5415.13 .W24 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Commerce|Marketing|Environment|Decision Making
N1  - Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with
ER  -