Mullins, J.W.|Walker, O.C.|Boyd, H.W.|Larreche, J.C. <br/><br/>
Marketing management: a strategic decision-making approach 

 - 5th ed. 
 - Boston  McGraw-Hill/Irwin  2005 
 - xx, 520p. 
<br/><br/> Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with. 
<br/><br/><label>ISBN: </label>0-07-111169-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce|Marketing|Environment|Decision Making
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .W24 2005