Perreault, W.D.|McCarthy, E.J. <br/><br/>
Basic marketing: a global-managerial approach 

 - 15th ed. 
 - Boston  McGraw Hill  2005 
 - xli, 793p. 
 - McGraw-Hill International Edition .
<br/><br/> Provides information on both marketing and marketing strategy planning with emphasis on the changes that are taking place in modern dynamic markets. Marketing examples from several perspectives are used for better understanding and to demonstrate the influence of effective marketing for all. These include large firms and small firms, profit and nonprofit organizations and those using e-commerce. Discusses exchanges that take place through the Internet and the role information technology takes in reshaping marketing control. 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Commerce|Internet
<br/><br/><label>LC Class. No.: </label>HF 5413.3 .P47 2005