TY  - BOOK
AU  - Ledingham, J.A.(ed.)|Bruning, S.D.(ed.)
TI  - Public relations as relationship management: a relational approach to the study and practice of public relations
SN  - 0-8058-3050-2
AV  - HD 59 .L4 2000 
PY  - 2000///
CY  - New Jersey
PB  - Lawrence Erlbaum Associates, Publishers
KW  - Public Relations|Public Policy|Research
N1  - Discusses public relations and the important role it plays in managing relationships between an organization and its main publics. Relationship management is seen as giving a structure by which public relations policies can relate with organizational goals. Presents details of state-of-the-art research in relation to certain theoretical models and a longitudinal study of relationship management. Includes information on interpersonal communication and relationship building
ER  -