Ledingham, J.A.(ed.)|Bruning, S.D.(ed.) <br/><br/>
Public relations as relationship management: a relational approach to the study and practice of public relations 

 - New Jersey  Lawrence Erlbaum Associates, Publishers  2000 
 - xvii, 255p. 
<br/><br/> Discusses public relations and the important role it plays in managing relationships between an organization and its main publics. Relationship management is seen as giving a structure by which public relations policies can relate with organizational goals. Presents details of state-of-the-art research in relation to certain theoretical models and a longitudinal study of relationship management. Includes information on interpersonal communication and relationship building. 
<br/><br/><label>ISBN: </label>0-8058-3050-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations|Public Policy|Research
<br/><br/><label>LC Class. No.: </label>HD 59 .L4 2000