Business research methods
Material type:
TextPublication details: New York McGraw-Hill 2014Edition: 12th edDescription: xxvi, 691pISBN: - 0-07-463570-0
- HD 30.4 .C66 2014
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 30.4 .C66 2014 (Browse shelf(Opens below)) | Available | 15072 |
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Covers business research topics presented with a balance of theory and practical application. Presents the use managerial decision-making as the theme of Business Research Methods and provides the content and structure to ensure grasp of the business research function. Also offers a framework on the completion of an in-depth business research project, ethics in research, research proposal and research design.
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