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Research methods for business: a skill-building approach

By: Material type: TextTextPublication details: India Wiley 2010Edition: 5th edDescription: xx, 468pISBN:
  • 978-81-265-3131-8
Subject(s): LOC classification:
  • HD 30.4.S45 2010
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY HD 30.4.S45 2010 (Browse shelf(Opens below)) Available 15115
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY HD 30.4.S43 2003 (Browse shelf(Opens below)) Available 10053
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY HD 30.4.S45 2010 (Browse shelf(Opens below)) Available 15041

The book gives a skill building approach of business research which provides students with practical perspectives on how research can be applied in real business situations. It presents a guide on business research for the aspiring future manager. It also features qualitative data analysis, scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis.

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