Hospitality marketing management
Material type:
TextSeries: Hospitality Marketing ManagementPublication details: New Jersey John Wiley & Sons, Inc. 2006Edition: 4th edDescription: x, 101pISBN: - 0-471-69610-2
- TX 911.3 .M3 R443 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | TX 911.3 .M3 R443 2006 (Browse shelf(Opens below)) | Available | 10301 |
This is a student workbook that examines the features of hospitality marketing management. There are chapters on different issues such as marketing research and information systems, and e-commerce with objectives to show the students what they will learn from the course. Every chapter has learning objectives, a chapter study outline and a chapter check-in with answers to the chapter check-in at the end of the workbook.Includes a practice test and answers to the practice test.|For more information, visit www.nraef.org
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