International business and management volume IV : human resources management and marketing
Material type:
TextPublication details: London SAGE Publications 2003Description: vi, 361pISBN: - 0-7619-4882-1
- HD 62.4 .I54 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 62.4 .I54 2003 (Browse shelf(Opens below)) | Checked out | 22/12/2009 | 10210 |
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| HD 62.4 .I54 2003 International business and management volume I: internationalization and international strategy | HD 62.4 .I54 2003 International business and management volume II: the impact of national culture on management | HD 62.4 .I54 2003 International business and management volume III: government, operations and finance | HD 62.4 .I54 2003 International business and management volume IV : human resources management and marketing | HD62.4 .L36 2019 International management behavior : global and sustainable leadership / | HD 62.4 .W586 2000 International business: an integrated approach | HD 62.4 .W586 2000 International business: an integrated approach |
Covers international human resources management and international marketing.Traces the evolution of these disciplines from the 1980s. In personnel, the shift from attention on expatriates to a broader human resources model is reflected. Discusses the issue of women as expatriates and different types of subsidiary organizations and joint ventures. Concludes by discussing the theoretical foundation of international marketing, globalization and the firms, international marketing research and product features and brand names’ influence on consumer behaviour.
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