Strategic marketing management
Material type:
TextPublication details: Chicago Brightstar Media, Inc. 2009Edition: 5th edDescription: vi, 283pISBN: - 978-0-9825126-3-0
- HF 5410 .C54 2009
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5410 .C54 2009 (Browse shelf(Opens below)) | Available | 14136 |
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| HF 5410 .B43 2001 Foundations of marketing | HF 5410 .B46 2010 Purchasing and supply chain management | HF 5410 .C34 2002 Small business marketing management | HF 5410 .C54 2009 Strategic marketing management | HF 5410 .F59 2011 Purchasing and supply management | HF 5410 .M66 2010 Purchasing and supply chain management | HF 5410 S28 1997 Strategic purchasing and supply chain management |
Presents a framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. Advances on the essential tools for understanding the logic and the key aspects of the marketing process. Covers the conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution and also provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
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