Marketing power plays:how the world's most ingenious marketers reach the top of their game

By:

Bodenheimer, G.|Owens, J.|Freiberg, S

Material type: Text

TextPublication details: New York McGraw-Hill 2007Description: ix, 178pISBN:

978-0-07-147558-7

Subject(s):

Financial Management|Commerce

LOC classification:

HF 5549 .A35 2007

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5549 .A35 2007 (Browse shelf(Opens below))	Available		13060

Presents lessons from selected leading companies and their executives. Articles are drawn from the BusinessWeek and analyzes how one can use the best practices and best ideas in the day to day running of business.

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Marketing power plays:how the world's most ingenious marketers reach the top of their game

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