Consumer behavior
Material type:
TextPublication details: New Delhi Prentice Hall 2001Edition: 6th edDescription: xv, 672pISBN: - 81-203-1288-0
- HF 5415.2 .S34 1997
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415.2 .S34 1997 (Browse shelf(Opens below)) | Available | 05922 |
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Discusses consumer behaviour by examining the diversity, development and role of consumer research; exploring consumer needs and motivations as explained in personality theories; discussing the social and cultural dimensions of consumer behaviour; exploring the various aspects of consumer decision making; and addressing the role of consumer behaviour in society.
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