Public relations; a practical guide to the basics
Material type:
TextPublication details: London Institute of public relations 2003Edition: 2nd edDescription: viii, 152pISBN: - 0-7494-4072-4
- HD 59. H44 2003
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 59. H44 2003 (Browse shelf(Opens below)) | Available | 10033 |
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A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR.
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