Using commercial resources in family planning communication programs: The international experience
Material type:
TextPublication details: Hawaii East West Communication Institute 1973Description: iv, 140pSubject(s): LOC classification: - HQ 763.5 M3
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HQ 763.5 M3 (Browse shelf(Opens below)) | Available | 07045 |
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Presents discussions in the nature and extent of commercial resources in population communication or social services of all kinds. With focus on advertising agencies and market research agencies, the papers discussed basic techniques used in the commercial sector, operations of commercial firms, planning and timing communication campaigns and choice of approach when marketing and advertising family planning products. The book provides an overview of the extent to which commercial resources are used, and the methods used by advertising and market research agencies. It uses examples from four different countries to illustrate the use of these techniques.Based on papers presented at the 'Conference on Commercial resources and Their Application to Population Communication' 1972.
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