Advertising theory and practice
Material type:
TextSeries: Advertising Theory and PracticePublication details: Delhi Virender Kumar Arya 1996Edition: 11th edDescription: xv, 509pISBN: - 81-85386-63-3
- HF 5801 S26 1996
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5801 S26 1996 (Browse shelf(Opens below)) | Available | 05625 |
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Provides information on advertising such as the origin of advertising, creative strategies in advertising, advertising through the media, advertising organisations, effects of advertising and examines the future of advertising. Examines advertising using three principles, which are that advertising should be considered as part of the larger whole of the society and business system; the receiver of the advertising message is the heart of the advertising transaction and advertising in America does not readily lend itself to oversimplification and facile categorisation.
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