Managing cultural Differences: strategies for competitive advantage
Material type:
TextPublication details: England Addison-Wesley 1995Description: viii, 158pISBN: - 0-201-42770-2
- HD 31 .63 1995
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 31 .63 1995 (Browse shelf(Opens below)) | Available | 06997 |
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Demonstrates how cultural differences affect particular functional areas, such as advertising and human resources management, and translates abstract cultural issues into concrete business considerations. Provides a review and critique of ideas and literature from top executives, MBA schools and management gurus. Cases and examples of well-known companies - Toshiba, Toyota, IKEA, Siemens and Motorola - demonstrate successes and failures of cultural management.
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