Customer communications in marketing
Material type:
TextSeries: Butterworth-Heinemann Coursebook SeriesPublication details: Oxford Butterworth-Heinemann 2001Description: x, 230pISBN: - 0-5706-5303-5
- HF 5718 .W66 2001
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MARIDI SOUTH SUDAN LIBRARY | HF 5718 .W66 2001 (Browse shelf(Opens below)) | Available | 05723 |
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A course book on customer communications designed according to the syllabus for the Chartered Institute of Marketing Certificate in Customer Communications module. It describes who a customer is, how they communicate in business, their importance to an organisation, and the different types there are. Areas of discussions include managing customer relations, finding out about customer communications, the communication process, effective communication skills, communication in meetings, interviews and negotiations, the communications mix and many others. Guidelines on how to prepare for the examination and sample exam papers are also provided.
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