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Creating corporate advantage

By: Material type: TextTextPublication details: New Delhi Excel Books 1999Description: iii, 249pISBN:
  • 81-7446-190-6
Subject(s): LOC classification:
  • HD 41.S46 1999
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Item type Current library Call number Status Date due Barcode
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY HD 41.S46 1999 (Browse shelf(Opens below)) Available 05335
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY HD 41.S46 1999 (Browse shelf(Opens below)) Available 04884

A collection of papers highlighting various issues in the areas of marketing, information technology, human resource, and finance. Topics covered include creating competitive advantage through value oriented marketing in industrial products, creating and sustaining corporate advantage, through human resource and leadership, human resource and its strategic role in Indian organization and corporate success through strategic application of information among others.

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