Public Relations
Material type:
TextSeries: FrameworksPublication details: Essex Prentice Hall 1998Edition: 5th edDescription: 293pISBN: - 0-273-63432-1
- HD 59.2 J2
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 59.2 J2 (Browse shelf(Opens below)) | Available | 05334 |
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The book discusses how to deal with the changes in public relations using illustrations and examples for clarity. It addresses public relations for all kinds of markets whether in developed or developing countries. It provides background information in the history of public relations, the various departments, press relations, marketing research, special uses of PR and new developments and trends in PR among other topics.
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