Image from Google Jackets

Marketing health services / Richard K. Thomas.

By: Contributor(s): Material type: TextPublisher: Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, c2024Edition: Fifth editionDescription: 1 Online Resource 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781640554344
Subject(s): DDC classification:
  • 362.1068/8 23/eng/20240301
LOC classification:
  • RA410.56 .T48 2024
NLM classification:
  • W 74 AA1
Online resources:
Contents:
The Origin and Evolution of Marketing -- Marketing as a Component of Healthcare -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers -- Healthcare Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead. https://www.perlego.com/book/4341264
Action note:
  • Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199
Summary: "Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it apart from marketing in other sectors. Drawing from the author's many years of real-world experience, Marketing Health Services provides a foundational understanding of the specialized field of healthcare marketing. It delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the implementation and evaluation of marketing initiatives"-- Provided by publisher.
List(s) this item appears in: Bachelor’s Health Records and Information Management
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number URL Status
eBook AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks Non-fiction RA410.56 .T48 2024 (Browse shelf(Opens below)) Link to resource Available

Includes bibliographical references and index.

The Origin and Evolution of Marketing -- Marketing as a Component of Healthcare -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers -- Healthcare Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.

https://www.perlego.com/book/4341264

"Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it apart from marketing in other sectors. Drawing from the author's many years of real-world experience, Marketing Health Services provides a foundational understanding of the specialized field of healthcare marketing. It delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the implementation and evaluation of marketing initiatives"-- Provided by publisher.

Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199

There are no comments on this title.

to post a comment.
Share

To Reach Us

0206993118
amiu.library@amref.ac.ke

Our Location

Lang’ata Road, opposite Wilson Airport
PO Box 27691 – 00506,   Nairobi, Kenya

Social Networks