Rethinking innovation and design for emerging markets : inside the Renault kwid project / Christophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn.

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part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.

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An Auerbach book--title page.

part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.

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