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Mastering global business development and sales management / Thomas A. Cook.

By: Material type: TextTextSeries: Publisher: Boca Raton, FL : CRC Press, 2021Copyright date: ©2021Edition: First editionDescription: 1 online resource (xv, 339 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0429272375
  • 9781482226249
  • 1482226243
  • 9781000174274
  • 1000174271
  • 9781000174281
  • 100017428X
  • 9780429272370
Subject(s): DDC classification:
  • 658.8/1 23
LOC classification:
  • HF5438.4 .C668 2021
Online resources: Summary: "This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"-- Provided by publisher.
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"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"-- Provided by publisher.

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