Marketing management
Material type:
TextSeries: Marketing ManagementPublication details: New Jersey Pearson Education, Inc. 2003Edition: 11th edDescription: xxix, 130pISBN: - 81-7808-654-9, 81-203-2083-2
- HF 5415 .K68 2003
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2003 (Browse shelf(Opens below)) | 1 | Available | 11433 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2003 (Browse shelf(Opens below)) | 1 | Available | 11436 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2003 (Browse shelf(Opens below)) | 1 | Available | 11437 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2003 (Browse shelf(Opens below)) | Available | 11438 |
Provides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Examines the internet and the role it plays in the marketing field. Discusses the challenges that are faced in marketing management with details on effective marketing principles and strategies.
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