Market-based management: strategies for growing customer value and profitability
Material type:
TextPublication details: New Jersey Pearson Education International 2005Edition: 4th edISBN: - 0-13-129372-9
- HF 5415.13 .B46 2005
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415.13 .B46 2005 (Browse shelf(Opens below)) | Available | |||
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415.13 .B46 2005 (Browse shelf(Opens below)) | Available | 11329 |
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| HF 5415 .122 .C2 International marketing | HF 5415.122 .F5 Social marketing: promoting the causes of public and non-profit agencies | HF 5415.122 .K6 Social marketing: strategies for changing public behavior | HF 5415.13 .B46 2005 Market-based management: strategies for growing customer value and profitability | HF 5415.13 .B46 2005 Market-based management: strategies for growing customer value and profitability | HF 5415.13 .W24 2005 Marketing management: a strategic decision-making approach | HF 5415.2 .S34 1997 Consumer behavior |
Demonstrates the connection between market orientation, customer satisfaction, market based management and profitability. Analyses markets basing on market definition, customer analysis, market segmentation and competitor analysis. Examines various marketing systems that can be used to effectively reach target customers. Focuses on the role marketing communication plays in delivering a successful marketing mix strategy. Addresses implementation of a marketing plan and the various forces that affect the success or failure of a marketing plan.
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