Principles of marketing
Material type:
TextPublication details: Harlow Pearson Education Limited 2005Edition: 4th edDescription: xxxiv, 954pISBN: - 0-273-68456-6
- HF 54.15 .K63 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 54.15 .K63 2005 (Browse shelf(Opens below)) | Available | 11336 | ||
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | REF HF 5415 .A76 2004 (Browse shelf(Opens below)) | Available | 11447 | ||
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .I29 2001 (Browse shelf(Opens below)) | Available | 05077 | ||
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 54.15 .K63 2005 (Browse shelf(Opens below)) | Available | 15274 | ||
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K636 2006 (Browse shelf(Opens below)) | Available | 11332 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | REF HF 5415 .A76 2004 (Browse shelf(Opens below)) | Available | 11431 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 54.15 .K63 2005 (Browse shelf(Opens below)) | Available | 1744 |
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| No cover image available | No cover image available | |||||||
| HF 5415 .I22 1997 Strategic marketing management | HF 5415 .I29 2001 Principles of marketing | HF 5415 .K53 2005 Guerrilla marketing in 30 days | HF 5415 .K636 2006 Principles of marketing | HF 5415 .K64 2001 Harvard business review on marketing | HF 5415 .K68 2003 Marketing management | HF 5415 .K68 2003 Marketing management |
Presents basic ideas and practices of marketing. Discusses competing in the market place and strategies used by modern markets to achieve their goals, which include use of the Internet. Gives details on marketing in the global marketplace. Explains the building of strong customer relationships. Looks at specific activities that are concerned with developing effective marketing communication strategies through use of advertising and public relations.For more information visit www.personed.co.uk/kotler
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