Text| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HM 1221 .P78 2002 (Browse shelf(Opens below)) | Available | 11268 |
Presents case studies from different countries such as United States of America and United Kingdom that depict the extent of the present-day international public relations practice at a global level and its significance to organizations. Illustrates principles of public relations that are used worldwide to ensure effective results. Discusses the importance of research to understand certain publics so as to contribute to their needs.
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