Marketing strategy: a decision-focused approach

By:

Walker, O. C.|Boyd, H. W.|Mullins, J.|Jarreche, J. C

Material type: Text

TextPublication details: New Delhi Tata McGraw Hill 2005Description: xviii, 365pISBN:

0-07-053088-2

Subject(s):

Marketing

LOC classification:

HF 5415.1 .M8 2005

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5415.1 .M8 2005 (Browse shelf(Opens below))	Available		11204

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross inter-functional relationships. Integrates the analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Marketing strategy: a decision-focused approach

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