Public relations as relationship management: a relational approach to the study and practice of public relations
Material type:
TextPublication details: New Jersey Lawrence Erlbaum Associates, Publishers 2000Description: xvii, 255pISBN: - 0-8058-3050-2
- HD 59 .L4 2000
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 59 .L4 2000 (Browse shelf(Opens below)) | Available | 11209 |
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Discusses public relations and the important role it plays in managing relationships between an organization and its main publics. Relationship management is seen as giving a structure by which public relations policies can relate with organizational goals. Presents details of state-of-the-art research in relation to certain theoretical models and a longitudinal study of relationship management. Includes information on interpersonal communication and relationship building.
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