Strategic advertising management (Record no. 762)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01064nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-19-878232-2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5438.5.P475 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, L.|Rossieter, J.R.|Elliot, R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 288p. |
| 500 ## - GENERAL NOTE | |
| General note | Covers integrated marketing communications and combining empirical research with a wider perspective on the social and cultural aspects of advertising. Deal with advertising from a strategic rather than a descriptive standpoint, starting out with a broad look at what advertising is meant to do and discusses what it takes to develop effective advertising and promotion. Uses a number of extended advertising case studies that are used to illustrate the application of the various theories discussed and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising|Organization & Administration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 05/13092 | HF 5438.5.P475 2001 | 10291 | 15/05/2022 | 15/05/2022 | Book |