Harvard business review on marketing (Record no. 6365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00927nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-57851-804-3 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K64 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, K.|Jackson, M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Harvard business review on marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 182p. |
| 500 ## - GENERAL NOTE | |
| General note | Explains the importance and value of building and managing proper brands. Presents some of the characteristics of strong brands which include delivering the benefits customers through desire, pricing, marketing strategy and consistency. Looks at the management considerations when branding and emphasises on support and sustainability of the product. Stresses the importance of grading a brand according to how well it addresses different dimensions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Office Management|Costs and Cost Analysis|Advertisements |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 08/14956 | HF 5415 .K64 2001 | 13017 | 15/05/2022 | 15/05/2022 | Book |