Public relations; a practical guide to the basics (Record no. 570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00933nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7494-4072-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59. H44 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Henslowe, P. |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations; a practical guide to the basics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Institute of public relations |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 152p. |
| 500 ## - GENERAL NOTE | |
| General note | A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public Relations|Communication|Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 05/12827 | HD 59. H44 2003 | 10033 | 15/05/2022 | 15/05/2022 | Book |