Marketing, sales and customer services: understanding the theory and practice of selling through service (Record no. 5240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-85297-511-2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5718 .W37 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Watkins, C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing, sales and customer services: understanding the theory and practice of selling through service |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kent |
| Name of publisher, distributor, etc. | CIB publishing |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 348p. |
| 500 ## - GENERAL NOTE | |
| General note | Examines the advances made within the financial services industry by repositioning products, revolutionising the way in which the industry relates to its customers and promotes products. Addresses the opportunities provided by technology to reach new customers and develop new banking products. This book is described as being a useful manual of best practice in standard marketing concepts including market research, identifying core products and matching product to need. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Commerce|Technology|Research|Customer service |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 03/11111 | 1 | HF 5718 .W37 1999 | 07903 | 28/01/2009 | 08/09/2022 | 08/09/2022 | 15/05/2022 | Book |