MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02876nam a22004937a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19609040 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251030125838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251030b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017940908 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1446294366 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446294369 |
| Qualifying information |
(Paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446294352 |
| Qualifying information |
(Hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1446294358 |
| Qualifying information |
Hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
19609040 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)989047806 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AmIU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.B469 2018 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benzo, Riccardo |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
planning, process, practice / |
| Statement of responsibility, etc. |
Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 410 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I: |
| Title |
Setting up marketing research. |
| Miscellaneous information |
1. |
| Title |
Introduction: adding value with marketing research ; |
| Miscellaneous information |
2. |
| Title |
Identifying marketing-related (business) issues ; |
| Miscellaneous information |
3. |
| Title |
Secondary research: facts and theory -- |
| Miscellaneous information |
Part II: |
| Title |
Planning marketing research. |
| Miscellaneous information |
4. |
| Title |
Conceptualising research: from secondary to primary research ; |
| Miscellaneous information |
5. |
| Title |
Marketing research designs ; |
| Miscellaneous information |
6. |
| Title |
Sampling -- |
| Miscellaneous information |
Part III: |
| Title |
Qualitative research in marketing. |
| Miscellaneous information |
7. |
| Title |
Qualitative research methods: elements of a good design ; |
| Miscellaneous information |
8. |
| Title |
Determining a robust qualitative research approach: reviewing the methodological and data-gathering options ; |
| Miscellaneous information |
9. |
| Title |
The merits of mixed design research methodology: illustration through action research and case studies ; |
| Miscellaneous information |
10. |
| Title |
From theory to practice: illustrating the qualitative research process -- |
| Miscellaneous information |
Part IV: |
| Title |
Quantitative research in marketing. |
| Miscellaneous information |
11. |
| Title |
Hypothesis building and testing ; |
| Miscellaneous information |
12. |
| Title |
Quantitative research methodology ; |
| Miscellaneous information |
13. |
| Title |
Questionnaire design and data preparation for analysis ; |
| Miscellaneous information |
14. |
| Title |
Data analysis using descriptive and inferential statistics -- |
| Miscellaneous information |
Part V: Reporting marketing research. |
| -- |
15. |
| Title |
Discussing findings, drawing recommendations and conclusions: writing the research paper. |
| 583 ## - ACTION NOTE |
|---|
| Action |
Cataloging Notes: |
| Time/date of action |
20251030 |
| Action agent |
AMIU-151AMIU-151 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010284 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marktforschung |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative Methode |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quantitative Methode |
| Source of heading or term |
gnd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohsen, Marwa G., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fourali, Chahid, |
| Relator term |
author. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Companion website |
| Uniform Resource Identifier |
<a href="https://study.sagepub.com/benzo">https://study.sagepub.com/benzo</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Classification part |
HF5415.2 |
| Item part |
.B469 2018 |
| Suppress in OPAC |
No |