Exhibitions, trade fairs and industrial events / (Record no. 19107)

MARC details
000 -LEADER
fixed length control field 04327cam a2200361Ii 4500
001 - CONTROL NUMBER
control field 9781315415291
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180706t20182018enka ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315415291
Qualifying information (e-book : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315415260
Qualifying information (e-book: Mobi)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138219359
Qualifying information (hardback)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781315415291
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)994498523
040 ## - CATALOGING SOURCE
Original cataloging agency FlBoTFG
Transcribing agency FlBoTFG
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number T396
Item number .E94 2018
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.152
Item number E963
245 00 - TITLE STATEMENT
Title Exhibitions, trade fairs and industrial events /
Statement of responsibility, etc. edited by Warwick Frost and Jennifer Laing.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiv, 230 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge Advances in Event Research Series
505 00 - FORMATTED CONTENTS NOTE
Title chapter 1 Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues /
Statement of responsibility WARWICK FROST --
Title chapter 2 Modernity on show: World's Fairs, international exhibitions and expos, 1851-2020 /
Statement of responsibility WARWICK FROST --
Title chapter 3 The High Point Furniture Market: a dilemma of eventful place making /
Statement of responsibility VERN BIAETT --
Title chapter 4 The evolving nature of commercial art fairs /
Statement of responsibility HILARY DU CROS --
Title chapter 5 Couture on the catwalk: department store fashion shows /
Statement of responsibility JENNIFER LAING --
Title chapter 6 Cars of futures past: Motorclassica 2016 - The Australian International Concours d' Elegance and Classic Motor Show /
Statement of responsibility GARY BEST --
Title chapter 7 The symbiotic relationship between unusual venues and street food commercial events: the case of Street Feast in London /
Statement of responsibility London CLAUDIA SIMA AND FRANZISKA VOGT --
Title chapter 8 Narrowing the gap between paddock and plate: the Real Food Festival, Australia /
Statement of responsibility TRUDIE WALTERS --
Title chapter 9 The Noodle Grand Prix as a regional food industrial heritage festival: a Japanese case study /
Statement of responsibility SANGKYUN KIM --
Title chapter 10 Saudi food events as multi-purpose products /
Statement of responsibility EMAD MONSHI --
Title chapter 11 Craft beer festivals: the craft brewers' experience of getting beer to market in the USA and UK /
Statement of responsibility ALISON DUNN --
Title chapter 12 Supporting the industry or just consuming leisure? The case of industrial festivals and events in Jeonju, South Korea /
Statement of responsibility EERANG PARK --
Title chapter 13 Exploring family farms and sustainable entrepreneurship in Australian farmers' markets /
Statement of responsibility VANESSA RATTEN --
Title chapter 14 Beyond branding: the role of booktowns in building a relational marketplace /
Statement of responsibility MELISSA KENNEDY --
Title chapter 15 Selling sustainability and the green economy: a case study of Ecofest, New Zealand /
Statement of responsibility JENNIFER LAING --
Title chapter 16 Exhibitions, trade shows and industrial events in a digital age: setting a research agenda /
Statement of responsibility WARWICK FROST.
520 ## - SUMMARY, ETC.
Summary, etc. "This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trade shows.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Warwick,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laing, Jennifer,
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781138219359
Record control number (DLC) 2017027101
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/books/9781315415284">https://www.taylorfrancis.com/books/9781315415284</a>
Public note Click here to view.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type eBook

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