Sport business analytics : (Record no. 17077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03135cam a2200421Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315367613 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180331t20172017fluab ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315367613 |
| Qualifying information | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315331591 |
| Qualifying information | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781498761277 |
| Qualifying information | (e-book: PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781498761260 |
| Qualifying information | (hardback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1201/9781315367613 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)963933888 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FlBoTFG |
| Transcribing agency | FlBoTFG |
| Description conventions | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV713 |
| Item number | .S6736 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.069 |
| Item number | S764 |
| 245 00 - TITLE STATEMENT | |
| Title | Sport business analytics : |
| Remainder of title | using data to increase revenue and improve operational efficiency / |
| Statement of responsibility, etc. | C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boca Raton : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Data analytics applications ; |
| Volume/sequential designation | 1 |
| 500 ## - GENERAL NOTE | |
| General note | An Auerbach Book--cover. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports administration |
| General subdivision | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports administration |
| General subdivision | Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, C. Keith, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bukstein, Scott, |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781498761260 |
| Record control number | (DLC) 2016026176 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781315367613">https://www.taylorfrancis.com/books/9781315367613</a> |
| Public note | Click here to view. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBook |
No items available.