Transforming an Idea into a Business with Design Thinking : (Record no. 15251)

MARC details
000 -LEADER
fixed length control field 07473cam a2200625Mi 4500
001 - CONTROL NUMBER
control field 9781351266567
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220724194231.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181117s2018 xx o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency OCoLC-P
Language of cataloging eng
Description conventions pn
Transcribing agency OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351266550
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1351266551
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351266567
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 135126656X
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351266543
Qualifying information (electronic bk. ;
-- EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1351266543
Qualifying information (electronic bk. ;
-- EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351266536
Qualifying information (electronic bk. ;
-- Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1351266535
Qualifying information (electronic bk. ;
-- Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1138577596
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138577596
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1063962087
Canceled/invalid control number (OCoLC)1064725807
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1063962087
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD53
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 053000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 087000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJQ
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alam, Mashhood.
245 10 - TITLE STATEMENT
Title Transforming an Idea into a Business with Design Thinking :
Remainder of title the Structured Approach from Silicon Valley for Entrepreneurs and Leaders.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Milton :
Name of publisher, distributor, etc. Productivity Press,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (145 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Acknowledgments; Preface; Chapter 1 Democratizing Entrepreneurship; 1.1 Why Another Book on Entrepreneurship?; 1.2 A Mind-set for Growth; 1.3 Basic Essence of This Innovation Approach; 1.4 A Primer on Design Thinking; 1.4.1 Traditional Approach; 1.4.2 The New Design Thinking Approach; 1.4.3 Empathy; 1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution; 1.4.5 Collaboration with Diverse Perspectives; 1.4.6 Build Prototype; 1.4.7 Get Feedback from Target User; 1.4.8 Iterate.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 1.5 Mind-sets for Design Thinking1.6 Creative Leadership; 1.7 Best Way to Get the Best out of This Approach; 1.7.1 Build a Team; 1.7.2 Review the Framework with the Team; 1.7.3 Collaborative Engagement; 1.7.4 Capture Assumptions; 1.7.5 Guidance; Chapter 2 The Three Stages Plus One; 2.1 Let Your Curiosity Drive Your Endeavor; 2.1.1 Questions for the First Stage; 2.1.2 Questions for the Second Stage; 2.1.3 Questions for the Third Stage; 2.1.4 Questions for the Fourth Stage; 2.2 Failing Early, and Failing Fast; 2.3 The Problem Statement; 2.3.1 Template; 2.3.2 Example; 2.3.3 Guidance.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.3.3.1 Session Lead2.3.3.2 Three-minute Self-brainstorm; 2.3.3.3 Team Brainstorm; 2.3.3.4 Document Assumptions; 2.4 Overview of the Transform3+1 Framework; Chapter 3 Stage 1: Understand Problem to Grasp Desirability; 3.1 Step 1: Stakeholders; 3.1.1 Target Stakeholders; 3.1.2 Connected Stakeholders; 3.1.3 Influenced Stakeholders; 3.1.4 Stakeholder Template; 3.1.5 Guidance; 3.1.5.1 Session Lead; 3.1.5.2 Three-minute Self-brainstorm; 3.1.5.3 Team Brainstorm; 3.1.5.4 Document Assumptions; 3.1.5.5 Review Prior Steps; 3.2 Step 2: Research; 3.2.1 Planning; 3.2.2 Empathetic Observation.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 3.2.3 Genuine Curiosity3.2.4 Being Inquisitive Is Good, Without Being Intrusive!; 3.2.5 Adopt a Beginner's Mind-set; 3.2.6 Don't Judge; 3.2.7 Question Everything; 3.2.8 Be Genuinely Curious; 3.2.9 Find Patterns; 3.2.10 Listen, Intently; 3.2.11 Suggestions for User Engagement; 3.2.12 Engagement Guidelines with the User; 3.2.12.1 Guidelines for Interviewer; 3.2.12.2 Guidelines for Note Taker; 3.2.12.3 Sample Questions for Interview; 3.2.13 Template; 3.2.14 Example; 3.2.14.1 Guidance; 3.2.14.3 Document Assumptions; 3.3 Step 3: Persona; 3.3.1 Template; 3.3.2 Example; 3.3.2.1 Guidance.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 3.3.2.2 Document Assumptions3.3.2.3 Review Prior Steps; 3.4 Step 4: Current Journey; 3.4.1 Current Journey Template; 3.4.2 Current Journey Example; 3.4.2.1 Guidance; 3.4.2.2 Document Assumptions; 3.4.2.3 Review Prior Steps; 3.5 Step 5: User's Perspective; 3.5.1 Template; 3.5.2.1 Guidance; 3.5.2.2 Document Assumptions; 3.5.2.3 Review Prior Steps; Chapter 4 Stage 2: Devise Solution to Determine Feasibility; 4.1 Step 6: Ideation; 4.1.1 Guidance; 4.1.1.1 Session Lead; 4.1.1.2 Document Assumptions; 4.1.1.3 Review Prior Steps; 4.2 Step 7: Prioritization; 4.2.1 Template; 4.2.2 Example.
500 ## - GENERAL NOTE
General note 4.2.3 Guidance.
520 ## - SUMMARY, ETC.
Summary, etc. We are living in fascinating times, when the power of technology is not just reshaping, but is transforming the globe in unprecedented ways. These include the ability to connect with anyone across the globe in an instant using a tiny device in the palm of our hands to the availability of self-learning systems to take over, not only the most mundane of tasks, but the most sophisticated tasks previously thought to be performable only by superior human faculties. Regardless of whether you consider this progress to be beneficial to society or harmful, these technological advancements are here to stay. On one hand, these current transformational technological advancements threaten this stability of society. On the other hand, they present an opportunity for all of us to awaken our inner entrepreneurs. This book makes the transition from an employee to an entrepreneur smooth for the masses. Many of us have ideas to improve this world in some way and even feel strongly about some of those ideas at a deeper level. However, we find ourselves perplexed on two levels: 1. Where to start when building an idea into a business? 2. What are the various dimensions and activities needed to launch an idea into a business? This book will introduce you to a structured framework, called Transform3+1, to transform your idea into a business by following simple and specific steps spread across four stages. The framework is grounded in the belief that all solutions solve human problems using technology or otherwise. The first stage will help you understand the problem facing your target user by building empathy. Once you understand the problem, comes the stage of devising a solution in an iterative manner through prototyping the new concept and validating with the user. Most start-ups fail not because they didn't find the right problem to solve for the target user or that their solution lacked technological prowess but because they could not figure out a sustainable business model. Third stage will focus on crafting a business model. And the final stage introduces you to a unique approach of managing risk associated with your venture. This unique framework leverages the principles of Design Thinking, agile development, and lean start-up combined in an easy to follow manner by anyone and helps transform ideas into business in a short timeframe with little or no investment.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note OCLC-licensed vendor bibliographic record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Problem solving.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Quality Control.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Production & Operations Management.
Source of heading or term bisacsh
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Read Online
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/books/9781351266567">https://www.taylorfrancis.com/books/9781351266567</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified OCLC metadata license agreement
Uniform Resource Identifier <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type eBook

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