Marketing management: a strategic decision-making approach (Record no. 1079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-111169-7 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .W24 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, J.W.|Walker, O.C.|Boyd, H.W.|Larreche, J.C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: a strategic decision-making approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 520p. |
| 500 ## - GENERAL NOTE | |
| General note | Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce|Marketing|Environment|Decision Making |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 06/13278 | HF 5415.13 .W24 2005 | 11190 | 15/05/2022 | 15/05/2022 | Book |