The ultimate question: driving good profits and true growth

Reichheld, F.

The ultimate question: driving good profits and true growth - Boston Havard Business School Press 2006 - xi, 211p.

Demonstrates the connection between good profits and bad profits and how companies can put themselves to truth growth. It quantifies the economic value for improving customer value generated by customer. Offers the connection between customer relationships and growth beginning with every decision, costs and benefits in the organization.

1-59139-783-9


Public Sector|Organization and Administration|Data Collection|Goals

HD 69 .R45 2006

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