The long tail: why the future of business is selling less of more why the future of business is selling less or more
Anderson, C.
The long tail: why the future of business is selling less of more why the future of business is selling less or more - New York Hyperion 2006 - xii, 238p.
Explains the positive influence the internet has made on creation of big marketing opportunities for entrepreneurs. States that the internet provides growth opportunities for new as well as old businesses, where this connectivity presents unlimited and unfiltered access to diverse culture and contents of all sorts.
1-4013-0860-0
Commerce|Internet|Entrepreneurship|Marketing|Economics
HD 58.6 .A53 2006
The long tail: why the future of business is selling less of more why the future of business is selling less or more - New York Hyperion 2006 - xii, 238p.
Explains the positive influence the internet has made on creation of big marketing opportunities for entrepreneurs. States that the internet provides growth opportunities for new as well as old businesses, where this connectivity presents unlimited and unfiltered access to diverse culture and contents of all sorts.
1-4013-0860-0
Commerce|Internet|Entrepreneurship|Marketing|Economics
HD 58.6 .A53 2006