The new strategic thinking: Pure and simple

Robert , M.

The new strategic thinking: Pure and simple - New York McGraw-Hill 2006 - xii, 245p.

Unveils practical and proved methodology to plan and implement effective corporate strategies. Shows how to assemble a strategy team, identify a company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

0-07-146224-4


Successful strategy|Vision|Thinking process|Informed decision|Performance|Customer performance

HD 30.28 .R63 2006

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