Public relations; a practical guide to the basics
Henslowe, P.
Public relations; a practical guide to the basics - 2nd ed - London Institute of public relations 2003 - viii, 152p.
A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR.
0-7494-4072-4
Public Relations|Communication|Media
HD 59. H44 2003
Public relations; a practical guide to the basics - 2nd ed - London Institute of public relations 2003 - viii, 152p.
A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR.
0-7494-4072-4
Public Relations|Communication|Media
HD 59. H44 2003