Exploring corporate strategy: text and cases

Johnson, G.|Scholes, K.

Exploring corporate strategy: text and cases - 4th ed. - London Prentice Hall Europe 1997 1997 - xxviii, 873p.

States that by exploring corporate strategy you can make the difference between success and failure in the fast-moving business environment. Advices managers and entrepreneurs to devote to corporate strategy planning.

0-13-525635-6


Business planning|Strategic Planning

HD 30.28 .J64 1997

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