How to improve the use of medicines by consumers

How to improve the use of medicines by consumers - Geneva World Health Organization (WHO) 2007 - viii, 245p.

Describes how to prepare for and undertake research together with community members. Explores leading communication theories and highlights the need to combine research, communication, managerial and regulatory strategies to achieve sustainable change at the community level. Examines how advocacy and the mobilization of people, organization and network can help to move forward a particular concern.


Medicine|Consumer Advocacy|Communication|Residence Characteristics

WB 340 .C44 2007

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