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Marketing : an introduction /

Masterson, Rosalind,

Marketing : an introduction / Rosalind Masterson, Nichola PHillips, David Pickton. - 4th edition. - xi, 542 pages : illustrations, 26 cm

"#MKTG4E." Revised edition of the authors' Marketing, 2014.

Includes bibliographical references and index.

ISBN: 9781473975842 9781473975859 9781526426321

LCCN: 2017930845

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M2955 2017

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