Entrepreneurship: new venture creation

Holt, D.H.

Entrepreneurship: new venture creation - New Delhi Prentice Hall of India 2005 - xix, 553p.

Explains the entrepreneurship process in a manner to explore the nature of entrepreneurships providing ways to help entrepreneurs succeed. Discusses the marketing research and resources available to help entrepreneurs conquer international markets and global opportunities for venturing.

81-203-1281-3


Commerce|Entrepreneurship|Marketing|Economics

Ref HB 615 .H65 2005

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