International business
Czinkota, M.R.|Ronkainen, L.A.|Moffet, M.H.
International business - 6th ed. - Australia Mike Roche 2005 - xxix, 672p.
Explores international business issues and practice. Includes current examples, cases and insights showing how global businesses apply these concepts. Examines the role and impact of culture and also includes numerous current world maps, aids develop and refine a global perspective.
981-243-128-4
Commerce|Marketing|Accounting|Politics
REF HD 2755.5 .C95 2005
International business - 6th ed. - Australia Mike Roche 2005 - xxix, 672p.
Explores international business issues and practice. Includes current examples, cases and insights showing how global businesses apply these concepts. Examines the role and impact of culture and also includes numerous current world maps, aids develop and refine a global perspective.
981-243-128-4
Commerce|Marketing|Accounting|Politics
REF HD 2755.5 .C95 2005