Amazon : understanding a global communication giant /
Brevini, Benedetta, 1976-
Amazon : understanding a global communication giant / Benedetta Brevini, Lukasz Swiatek. - 1 online resource (73 pages) : illustrations. - Global media giants .
"Routledge Focus" -- taken from front cover.
"Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics and culture. With its comprehensive and critical overview, this book is ideal for students, scholars and researchers of media and communication studies and political economy"--
9780367559090 0367559099 9780367816711 0367816717 9781000286052 1000286053 9781000285918 100028591X 9781000285987 1000285987
Amazon.com (Firm)
Electronic commerce.
Internet industry.
Mass media.
SOCIAL SCIENCE / Media Studies
HF5548.32 / .B745 2021eb
384.3/3
Amazon : understanding a global communication giant / Benedetta Brevini, Lukasz Swiatek. - 1 online resource (73 pages) : illustrations. - Global media giants .
"Routledge Focus" -- taken from front cover.
"Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics and culture. With its comprehensive and critical overview, this book is ideal for students, scholars and researchers of media and communication studies and political economy"--
9780367559090 0367559099 9780367816711 0367816717 9781000286052 1000286053 9781000285918 100028591X 9781000285987 1000285987
Amazon.com (Firm)
Electronic commerce.
Internet industry.
Mass media.
SOCIAL SCIENCE / Media Studies
HF5548.32 / .B745 2021eb
384.3/3