Media psychology : exploration and application /
Kumar, Navin, 1970-
Media psychology : exploration and application / Navin Kumar. - 1 online resource : illustrations (black and white)
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on thefunctioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
9781000335811 100033581X 1000335658 9781000335736 1000335739 9781003132059 1003132057 9781000335651
10.4324/9781003132059 doi
Mass media--Psychological aspects.
Mass media--Influence.
Mass media--Research.
PSYCHOLOGY / General
SOCIAL SCIENCE / Media Studies
LANGUAGE ARTS & DISCIPLINES / Communication
HM1206 / .K86 2020
302.23
Media psychology : exploration and application / Navin Kumar. - 1 online resource : illustrations (black and white)
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on thefunctioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
9781000335811 100033581X 1000335658 9781000335736 1000335739 9781003132059 1003132057 9781000335651
10.4324/9781003132059 doi
Mass media--Psychological aspects.
Mass media--Influence.
Mass media--Research.
PSYCHOLOGY / General
SOCIAL SCIENCE / Media Studies
LANGUAGE ARTS & DISCIPLINES / Communication
HM1206 / .K86 2020
302.23