Marketing management: a strategic decision-making approach
Mullins, J.W.|Walker, O.C.|Boyd, H.W.|Larreche, J.C.
Marketing management: a strategic decision-making approach - 5th ed. - Boston McGraw-Hill/Irwin 2005 - xx, 520p.
Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with.
0-07-111169-7
Commerce|Marketing|Environment|Decision Making
HF 5415.13 .W24 2005
Marketing management: a strategic decision-making approach - 5th ed. - Boston McGraw-Hill/Irwin 2005 - xx, 520p.
Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with.
0-07-111169-7
Commerce|Marketing|Environment|Decision Making
HF 5415.13 .W24 2005